THE team behind a successful farmers market has set its sights on reinventing one of the longest-running food and drink festivals in North Wales.

The 14th annual Llangollen food festival will repeat the success of previous years with a stronger community involvement and recognition of a growing appetite for simpler home cooking, say its organisers.

The two-day Hamper Llangollen 2011 (October 15 and 16), will feature a greater emphasis on traditional cookery and crafts, such as beekeeping, growing your own fruit and vegetables, and making jams, chutneys and pickles.

More than 100 local food and drink producers will be tickling the taste-buds, as will TV chef Dudley Newbery during cookery demonstrations and workshops, at Llangollen Pavilion.

A beer festival will also be held in pubs throughout Llangollen to encourage festival-goers to explore the town.

The event’s Steering Committee is made up of local business people, community leaders and Denbighshire County Council.

Chairing the committee is Colin Loughlin, from Megan’s Kitchen, a Llangollen firm that makes Welsh cakes and bara brith, while Llangollen Councillor Rhys Hughes is Vice Chair.

Representatives from the Llangollen Pavilion, rural regeneration agency Cadwyn Clwyd and Denbighshire County Council complete the steering group.

Colin was one of a team of local people and business owners behind Llangollen’s successful monthly farmers’ market, which celebrates its first birthday this month (August).

A new marketing team is also working hard to promote Hamper Llangollen 2011. Bilingual firm Sbarc organised the One Ton Cup Sailing event, which bought together the town of Pwllheli, sailors and visitors, and included a food show and a culinary Welsh black tie dinner.

Sbarc is keen to engage with local businesses to ensure Hamper Llangollen is a success in this and future years. Any companies, volunteers or groups wanting to get involved should get in touch with Sbarc on 01248 717903.

Hamper Llangollen 2011 takes place on Saturday October 15 and Sunday October 16, from 10am to 5pm both days. Tickets will be £5 for adults, with children (under 16s) free. Visit www.llangollenfoodfestival.com

There are still a few spaces left for food and drink producers. For information contact Vicky Shenton-Morris at Llangollen Pavilion on 01978 861000 or Robert Price at Cadwyn Clwyd on 01824 705802.