A CHORLEY entrepreneur whose business uses in-season fruit to make  ice cream is calling on people to rescue the region’s “secret” damson crop.

Bleasdale’s Ice Cream, which counts damson amongst its range of  flavours, is seeking good quality damson fruit donations from the public.

Business founder Colin Bleasdale promises that every donated  bounty will be rewarded with a sample of his damson ice cream.

Every year hundreds of thousands of damsons in “hidden” orchards  and gardens across the North West, from trees originally planted to make dye
for Lancashire’s textile industry, go to waste.

Colin, whose business also makes ice cream from rhubarb,  strawberries, blackberries and bilberries, reckons it takes more than 100
damsons to make just 1 litre of ice cream.

The business finds its raw ingredients from abandoned orchards  around Lancashire. It often receives donations of fruit and berries from the
public and usually rewards the benefactor with ice cream.

Colin said: “It’s a shame so many damsons are wasted because they  give a better flavour than plums in my opinion, yet plums seem to get more
publicity.

“I think one of the reasons they are not used more is because  they’re difficult to prepare. But if you’re making something by hand it’s  definitely worth the effort.”

Bleasdale’s damson ice cream is currently impressing tastebuds at  food festivals across the region.

Next up is the Llangollen Food festival on Saturday October 15 and  Sunday October 16, where festival goers can give the ice cream a try.

Colin added: “Damson is one of our best ice creams – it’s sweet  and bursting with flavour. I hope people can come and visit us in Llangollen
and give it a try.

“Even if they can’t they should go on the festival’s website and  have a look at the recipes we suggest for other damson-flavoured desserts.”